Customer Responsibility
Our Commitment
JAS Asset Public Company Limited, as a developer and manager of shopping centers and commercial spaces, recognizes its responsibility to customers, service users, tenants, and all stakeholders. The Company is committed to conducting its business with transparency and fairness, while prioritizing the rights of consumers.
JAS Asset prioritizes the protection of consumer rights and interests in all aspects by establishing clear guidelines and policies to build confidence in its products and services. The company operates with transparency, fairness, and social responsibility. Notably, the company emphasizes product quality, personal data protection, and the provision of complete and verifiable information, while strictly adhering to relevant laws and standards.
We uphold integrity and professionalism throughout every process—from selecting and managing tenants to ensure quality and safety standards, and maintaining a clean and safe environment within our shopping centers to facilitate service users, to providing systematic channels for complaints and suggestions. These measures ensure that issues are managed promptly, transparently, and fairly. We recognize that business sustainability is measured not only by profit but also by achieving maximum customer satisfaction and fostering a fair, transparent, and reliable trade system.
Regarding communication, the company focuses on clarity and accuracy to prevent any misunderstandings. Specifically, on the issues of consumer protection in advertising and consumer protection in safety, the company has established ethical marketing communication guidelines. We avoid exaggerated advertising or any content that may lead to a misunderstanding of the essential qualities of our products and services.
To ensure that all published information is accurate and factual, the company conducts internal reviews of all advertising content, promotions, and illustrations before release. These operations are strictly carried out under the Consumer Protection Act, B.E. 2522 (1979) and the guidelines of the Office of the Consumer Protection Board. Furthermore, the company provides essential safety information, such as usage instructions and warnings, to mitigate risks and build long-term confidence—forming the foundation of a responsible and sustainable business.
Supporting the SDGs Goals
Stakeholders Directly Impacted
Goals and Performance Highlights
Goals
- Zero cases of violation, theft, or loss of collected customer data.
- Zero incidents or cases of personal data leakage.
- Achieve customer satisfaction of not less than 75%
Performance
Customer satisfaction across all shopping center branches received an average score of
Tenant satisfaction across all shopping center branches received an average score of
Management Approach and Value Creation
JAS Asset Public Company Limited places great importance on conducting business responsibly toward its customers and tenants, with a strong focus on developing and enhancing service standards
To deliver excellent experiences and comprehensively meet the needs of both customers and tenants. This is carried out under the following management approaches
Data Security and Privacy Protection of Customer Information
Creating Valuable Experiences for Customers, Tenants, and Communities
Tenant Relationship Management
- High-quality and flexible rental spaces: The Company manages rental areas to align with each tenant’s business type and size, ensuring maximum operational efficiency and supporting diverse business needs.
- Joint marketing activities with tenants: The Company continuously organizes promotional events and marketing campaigns such as product festivals, seasonal events, and niche activities to increase customer traffic within the shopping centers and boost sales for tenants.
- Diverse communication and promotional channels: The Company provides both internal and external promotional platforms, including billboards, LED screens, websites, and the shopping centers’ social media channels, to help promote tenants’ stores and activities and reach a broader target audience.
- Partnership and collaboration building: The Company fosters collaboration with tenants in various aspects, such as co-developing customer experiences, organizing joint in-mall activities, and implementing collaborative sales promotion campaigns between the shopping centers and tenants. These initiatives aim to encourage customer engagement, drive spending, and enhance continuous visitation within the centers.
