Our Commitment

JAS Asset Public Company Limited recognizes the importance of risk management as a key driver in ensuring the stability and sustainability of its business in all dimensions.

In today’s rapidly changing business environment shaped by economic, technological, and legal factors, as well as evolving consumer behaviors unmanaged risks may pose significant challenges that could impact the Company’s operations, growth, and reputation.

To effectively prepare for such uncertainties, the Board of Directors and executive management have established a comprehensive and efficient risk management framework, integrating risk management into the Company’s good corporate governance practices and strategic planning processes, both in the short and long term. The Company’s risk management approach encompasses the identification and assessment of risks, prioritization of key risks, and implementation of appropriate control and mitigation measures. These cover both internal factors such as human resource management, internal systems, and processes and external factors, including global economic conditions, industry competition, and changing regulations.

Furthermore, the Company encourages employees at all levels to understand the importance of risk management and actively participate in implementing preventive measures within their respective areas of responsibility. Training programs, consultations, and transparent communications are organized to promote awareness and understanding of risks and their appropriate management approaches. The Company also places emphasis on leveraging technology and innovation to strengthen its capabilities in monitoring and managing risks effectively across all aspects.

With this strong commitment, JAS Asset Public Company Limited upholds risk management as a core part of its organizational culture, reinforcing the confidence and trust of all stakeholders, and ensuring that the Company’s business operations are conducted with efficiency, transparency, and long-term sustainability.

Supporting the SDGs Goals

งานที่มีคุณค่าและการเติบโตทางเศรษฐกิจ
Goal 8:
Decent Work and Economic Growth
การผลิตและการบริโภคที่ยั่งยืน
Goal 12:
Responsible Consumption and Production
ความสงบสุข ยุติธรรม และสถาบันเข้มแข็ง
Goal 16:
Peace, Justice and Strong Institutions

Stakeholders Directly Impacted

Shareholders and Investors
Employees
Customers, Tenants, and Residents
Business Partners
Communities and Society
Government and Regulatory Agencies

Management Approach and Value Creation

The Company places great importance on risk management, particularly in addressing emerging risks that may be associated with its business operations.

The Company operates under an Enterprise Risk Management (ERM) framework based on the international standards of the Committee of Sponsoring Organizations of the Treadway Commission (COSO). Risk assessments are conducted annually to ensure that the Company’s business continues to grow on a foundation of sustainability.

The Company conducts organization-wide risk assessments, covering both existing risks and emerging risks, in order to proactively prepare for changes in external and internal factors that could potentially impact the achievement of its business objectives. These risks may also lead to new business models that could affect the Company’s traditional products or services. Furthermore, the Company is committed to enhancing employee engagement in the risk management process to strengthen a risk-aware organizational culture, enabling early detection and response to potential impacts from various risk factors. The results of the risk assessment and management processes are then utilized to formulate the Company’s strategic objectives and business development plans, both in the short and long term.

Risk Management Structure

Risk Management Structure and Responsibility

All executives and employees across the Group are considered risk owners, sharing collective responsibility for identifying and assessing risks within their respective areas of responsibility, as well as for implementing appropriate measures to manage those risks. The Company aims to maintain risks at an acceptable level (Risk Appetite), or within a tolerance level (Risk Tolerances) that does not exceed what the Company deems acceptable. To instill this risk-aware mindset among executives and employees, the Company actively promotes a strong Risk Management Culture fostering a shared understanding, awareness, and accountability regarding risk management throughout the organization.

The Company recognizes the importance of enterprise risk management, which enables the Company to achieve its strategies, objectives, and goals, while ensuring good corporate governance and fostering stable and sustainable growth. Accordingly, the Company has established a Risk Management Policy to serve as a guideline and framework for operations across all departments of the Company and its subsidiaries.

Responsibilities in Risk Management

Risk management is the responsibility of all personnel at every level of the Company and its subsidiaries, including consultants, representatives, and individuals authorized to act on behalf of the Company and its subsidiaries. Their roles, duties, and responsibilities are as follows

  • The Board of Directors

    Responsible for supporting, promoting, and overseeing the management of risks that may have a significant impact on the company.

  • The Audit Committee

    Responsible for overseeing and independently monitoring risk management, reviewing the internal control system, communicating with the Executive Committee, and reporting to the Board of Directors regarding risks.

  • The Executive Committee

    Responsible for approving risk management policies, monitoring the development of processes, and evaluating risks. Additionally, they communicate and coordinate with the Audit Committee regarding significant risks.

  • The Chief Executive Officer

    Responsible for creating and reviewing risk management policies to align with changing circumstances, ensuring that the company has adequate and appropriate risk management plans in place.

  • The Legal Officer / Regulatory Authority

    Responsible for establishing frameworks, plans, and processes for risk management within the department, presenting them to the Executive Committee for approval, and supporting and monitoring the department's risk management within their area of responsibility.

  • The Internal Auditor

    Responsible for reviewing the internal control systems and the risk management operations.

  • Supervisors and employees

    Responsible for identifying, measuring, controlling, monitoring, and reporting risks, as well as collaborating in the development and implementation of risk management plans.

Risk Management Process

The Company continuously evaluates and monitors risk issues by considering both internal and external factors that may impact its operations in all dimensions. The Company’s risk management process is designed to be systematic and comprehensive, enabling effective identification, analysis, and management of risks, with a focus on maintaining risks within acceptable levels.

The Company recognizes the importance of proper risk management to support business operations in alignment with its strategies, objectives, and goals, while also strengthening long-term stability and sustainability. The process consists of 8 steps, as follows

Strategy and Objective Setting
Identifies Risks
Assesses Severity of Risk
Prioritizes Risks
Implements Risk Responses
Develops Portfolio View
Review and Revision
Monitoring and Evaluation
1
Strategy and Objective Setting

Define strategies and objectives for the operations of all departments, and ensure that employees set clear business strategies, objectives, or work goals that align with policies, targets, strategies, and acceptable risks.

2
Identifies Risks

Responsible department heads and employees should understand the risks, identify potential risks arising from both internal and external factors, which could be events that have either positive or negative impacts on achieving objectives.

3
Assesses Severity of Risk

Department heads and employees should assess the risks based on the likelihood of an event occurring and the severity of the impact that the event may have.

4
Prioritizes Risks

Department heads and employees should prioritize and manage risks based on urgency. High-risk activities critical to achieving strategies and objectives should be addressed first, followed by high-risk activities of secondary importance.

5
Implements Risk Responses

Department heads and employees should consider effective and efficient risk management methods, taking into account acceptable risk levels, costs, and benefits. Risk responses may involve using one or more strategies to reduce the likelihood or severity of potential events.

6
Develops Portfolio View

Department heads and employees should develop risk management by integrating risk factors and relationships across departments, creating a shared risk management database.

7
Review and Revision

Department heads and employees should ensure ongoing risk monitoring and review of risk management performance. Any necessary adjustments should be made to ensure effective risk management across all levels of the company. Risks that significantly impact the achievement of company objectives should be reported to responsible parties.

8
Monitoring and Evaluation

Department heads and employees should establish regular monitoring and review of risk management, communicate risk information collaboratively, and report on risk management to the executive committee.

This is to ensure that the corporate governance system aligns with best practices, regulations, and oversight requirements. To keep the risk management policy up-to-date and suitable for current situations, the policy should be reviewed at least annually.

Sustainability Risk Management

In the context of a volatile economic and business environment — encompassing economic fluctuations, regulatory changes, technological advancements, and cyber threats, as well as challenges from climate change and resource constraints that may affect energy consumption, building management, and operational costs — businesses engaged in the development and management of commercial real estate must navigate a diverse range of risks spanning operations, finance, technology, and the environment. For JAS ASSET, risk management is an integral part of good corporate governance and serves as a mechanism supporting sustainable business operations. Significant risks may affect business operational efficiency, asset management and development, commercial space revenue, as well as the confidence of tenants, service users, investors, and stakeholders. The company therefore places great importance on systematic, comprehensive, and proactive risk management, taking into account impacts across economic, environmental, and social dimensions.

The company conducts risk management under the Enterprise Risk Management (ERM) approach in accordance with the COSO Framework, covering strategic, financial, operational, legal, and information technology risks, as well as sustainability-related risks such as climate change, resource and energy management, personal data protection, human rights, and business ethics. In terms of governance, the Audit Committee is responsible for overseeing the company's risk management and internal control systems, while the Nomination and Remuneration, Corporate Governance, and Sustainable Development Committee is responsible for overseeing sustainability matters, including the consideration of risks, opportunities, and impacts across environmental, social, and governance (ESG) dimensions. Through this structure, the company is able to monitor, assess, and manage risks appropriately in order to support stable and sustainable business growth.

1
Risk of Personal Data Breach and Non-Compliance with PDPA

The company faces risks of personal data breaches and non-compliance with the Personal Data Protection Act (PDPA), as the operation of commercial real estate development and management involves the collection, use, and processing of data from multiple groups of stakeholders — such as tenants, service users, customers, business partners, and employees — through information systems, digital platforms, and building management systems. These risks may arise from inappropriate access control, employee errors, the use of external service providers, or cyber threats, which may lead to data leakage, use of data beyond its intended purpose, and non-compliance with legal requirements — impacting the company's reputation, stakeholder confidence, and potentially giving rise to legal risks and financial penalties.

Risk Management Approach
  • Establish a corporate personal data governance framework encompassing policies, roles and responsibilities, and data usage guidelines
  • Strengthen access control and information system security
  • Ensure that service providers and business partners strictly comply with PDPA requirements
  • Build employee awareness and preparedness for data breach incidents.

2
Risk of Shortage of Personnel with Specialized Skills and Experience

The company faces risks from the shortage and retention of personnel with specialized skills and experience essential to the operation of commercial real estate development and management, such as property and shopping mall management, project development, tenant management, building engineering, as well as information technology and digital systems.

Competition in the labor market, technological change, and increasing demand for specialized skills may render the recruitment and development of personnel increasingly challenging. Meanwhile, the resignation of personnel in key positions or over-reliance on key individuals may impact work continuity, operational efficiency, and the company's capacity for growth.

Risk Management Approach
  • Develop a human resources strategy, identify critical skills, and establish workforce plans aligned with the business direction
  • Enhance personnel development and retention through Upskilling/Reskilling programs and succession plans for key positions
  • Strengthen employee motivation and engagement, while leveraging technology to improve work processes in order to increase efficiency and reduce reliance on key personnel

3
Climate Change Risk

The company faces risks from climate change, both in terms of Physical Risk and Transition Risk relating to the shift toward a low-carbon economy, which may affect the operation of commercial real estate development and management.

In terms of physical impacts, extreme weather events such as floods, storms, or heat waves may affect buildings, utility systems, and shopping center services, as well as the safety of service users and employees — potentially impacting business continuity, maintenance costs, and rental income.

At the same time, risks from the transition to a low-carbon economy — including trends in environmental regulations, energy-efficient building standards, and the expectations of investors and tenants who prioritize ESG — may require the company to improve energy efficiency, resource management, and climate-related disclosures. If the company is unable to adapt appropriately, this may affect its competitiveness, asset value, and long-term stakeholder confidence.

Risk Management Approach
  • Regularly monitor and assess climate-related risks, encompassing physical impacts, the transition to a low-carbon economy, and regulatory requirements, while applying assessment results to appropriately adjust strategies and business plans
  • Develop and review business continuity plans, strengthen asset and infrastructure resilience, and improve energy and resource efficiency in order to reduce long-term operational impacts and costs
  • Integrate climate-related matters into strategic decision-making and investment, develop data systems, governance, and disclosures in alignment with relevant standards and requirements, and transparently communicate progress to stakeholders

4
Human Rights Risk

The Company faces human rights risks arising from business operations involving employees, customers, business partners, and stakeholders throughout the value chain. These may stem from unfair practices, violations of labor rights, privacy rights, or supplier operations that are inconsistent with human rights principles. Such risks may affect reputation, stakeholder confidence, and give rise to legal and operational risks in the long term.

Risk Management Approach
  • Establish group-level human rights policies and commitments in alignment with international principles, and communicate these to employees and business partners throughout the value chain
  • Systematically conduct Human Rights Due Diligence (HRDD) processes to identify, prevent, and mitigate potential impacts arising from the organization's and business partners' operations
  • Provide accessible grievance and remedy mechanisms, while promoting human rights knowledge and awareness within the organization

5
Corruption Risk

The company faces corruption risks arising from the operation of commercial real estate development and management, which involves procurement, selection of business partners and contractors, rental space management, and operations with external service providers. These risks may arise from the receipt or offering of bribes, conflicts of interest, or abuse of authority — potentially affecting transparency, the company's reputation, and giving rise to legal risks and financial damages if internal control systems are insufficient.

Risk Management Approach
  • Establish anti-corruption policies and practices encompassing executives, employees, and business partners
  • Strengthen internal control systems, approval processes, and appropriate oversight mechanisms, including business partner risk management
  • Promote an ethical corporate culture, while providing whistleblowing mechanisms and whistleblower protection

Emerging Risk Management

1
Risk of Adopting Artificial Intelligence (AI) Technology Without Adequate Governance Framework

The company faces risks from the adoption of artificial intelligence (AI) technology in business processes, such as customer and service user data analysis, Smart Building management, commercial space usage data analysis, and digital systems related to service provision. Although AI helps enhance data analysis efficiency and supports decision-making, the absence of an appropriate governance framework may give rise to risks concerning the accuracy, transparency, and fairness of outcomes.

These also include risks related to personal data usage, algorithmic bias, and practices that are inconsistent with laws or ethical principles. Furthermore, the uncertainty of AI regulations and guidelines that are still under development may increase governance risks and reputational risks for the organization over the long term.

Risk Management Approach
  • Establish an AI governance framework to define principles, scope, and responsibilities for AI usage in compliance with laws and ethical standards
  • Control the use of data with AI systems in accordance with the Personal Data Protection Act (PDPA) and relevant standards
  • Verify the accuracy, transparency, and explainability of AI system outputs, particularly in decision-making processes that affect stakeholders
  • Promote knowledge and responsible AI usage, while continuously monitoring developments in relevant laws and guidelines

2
Geopolitical Risk and Global Economic Uncertainty

The company faces risks from geopolitical volatility and global economic uncertainty, which may affect interest rates, inflation, energy prices, and the overall economic climate. Such factors may impact consumer purchasing power and the financial performance of shopping mall tenants, resulting in reduced spending, slowing tenant businesses, or downsizing of leased space — which could affect the company's space occupancy rates and commercial space revenue.

Furthermore, volatility in interest rates and liquidity within the financial system may increase financial costs, as well as affect investment decisions and new project development. If economic uncertainty persists, it may impact business growth, asset value, and the company's long-term financial stability.

Risk Management Approach
  • Monitor and assess macroeconomic factors such as interest rates, inflation, and consumer purchasing power in order to appropriately adjust strategies and business plans
  • Prudently manage liquidity and capital structure to accommodate financial cost volatility
  • Consider investment and project development with due regard for economic conditions and appropriate risk levels
  • Enhance operational efficiency and cost management in order to maintain competitiveness in a volatile economic environment