Innovation and Technology

Our Commitment

JAS Asset Public Company Limited operates in a rapidly changing environment driven by technological advancements and evolving consumer beaviors, which present both challenges and opportunities to enhance the organization’s capabilities. The Company recognizes the importance of applying innovation and technology across all aspects of its business operations.

The Company is committed to being a leader in commercial real estate development and shopping center management driven by modern innovation and technology, aiming to create new living and business experiences that meet the demands of consumers in the digital era. Emphasis is placed on integrating digital technology into every operational process, including building and shopping center management, customer service, and marketing communication, to enhance efficiency, convenience, safety, and transparency.

In addition, the Company focuses on continuously developing services and experiences that meet customer needs, while also developing digital platforms and service innovations that connect customers, partners, and stakeholders across a comprehensive business ecosystem. This approach creates value and elevates differentiated experiences across all dimensions of service.

The Company believes that innovation and technology are key drivers for enhancing organizational competitiveness, strengthening business resilience, and generating shared value for customers, communities, and society. The Company aims to be a next-generation organization that grows alongside technology and is fully prepared to navigate future global changes in a sustainable manner.

Supporting the SDGs Goals

Goal 7:

Affordable and Clean Energy

Goal 8:

Decent Work and Economic Growth

Goal 9:

Industry, Immovation and Infrastructure

Goal 12:

Responsible Consumption and Production

Goal 17:

Partnerships for the Goals

Stakeholders Directly Impacted

Shareholders and Investors

Employees

Customers, Tenants, and Residents

Business Partners

Communities and Society

Government and Regulatory Agencies

Goals and Performance Highlights

Goals

Number of Innovation and Technology Development Projects 2 Projects/Year

Performance

In 2025, the number of innovation and technology development Projects

Projects/Year

ESG Performance Data

Management Approach and Value Creation

JAS Asset Public Company Limited places great importance on innovation and technology management as a key mechanism to drive sustainable business growth.

The Company focuses on integrating digital technology into every operational process to enhance efficiency, speed, accuracy, and service quality, while creating new and exceptional experiences for customers and visitors at its shopping centers.

The Company manages innovation by establishing a clear framework of policies and strategic directions for innovation development, with the following approaches

Embedding Innovation into Corporate Strategy

JAS Asset Public Company Limited places great importance on innovation, which is overseen by the management team as a key component in setting the organization’s direction. Innovation is integrated into the strategic review, organizational development planning, operational process improvements, and systematic, continuous monitoring and evaluation.

Supporting the Application of External Technology and Knowledge

Encourage the appropriate adoption of external knowledge, technology, and innovation to enhance operational efficiency, develop products, services, and experiences that meet customer needs, and create value for all stakeholders.

Building Employee Competencies and Promoting a Culture of Innovation

Promote and develop the skills, knowledge, and mindset of employees at all levels to be ready for change by fostering a culture of creative thinking, openness to learning, and continuous experimentation with new innovations, enabling employees to actively contribute to creating innovations that generate value for both the organization and society.

Establishing Collaborative Partnerships to Propel Sustainable Innovation

Seek and promote collaboration with external partners—including businesses, government agencies, academic institutions, and startups—to jointly develop new ideas, innovations, and digital technologies that can be applied in business operations, create added value, and foster balanced and sustainable economic, social, and environmental growth.

Identifying innovations for Greenhouse Gas (GHG) reduction

The Company promotes the sourcing and application of innovations that support Net-Zero Emissions goals, focusing on the development of environmentally friendly technologies and services, such as the use of renewable energy, reduction of natural resource consumption, and the promotion of recycling. It also assesses the environmental impact of implemented innovations to continuously improve operational performance.