“Recycle Old Bras into Clean Energy” Initiative

Jaymart Group Holdings Public Company Limited, JMT Network Services Public Company Limited, and JAS Asset Public Company Limited collaborated with Sabina Public Company Limited under the “New Life BRA CYCLE – Where Do Old Bras Go?” campaign. The initiative aims to promote the proper disposal and management of old and worn-out bras by collecting them and converting them into clean energy through an upcycling process. This helps reduce waste while supporting long-term environmental conservation. The project also creates social value. For every bra donated, one new bra is provided to foundations and charitable organizations to support underprivileged individuals. To facilitate participation, collection points were established at three locations: JAS Green Village Kubon, JAS Green Village Ramkhamhaeng, and The Jas Ramintra. These locations allow customers and the public to conveniently participate in reducing waste and promoting the circular economy in society.

Project Outcomes in 2025

• A total of 39.2 kilograms of old bras were collected and processed into clean energy.